25+ years in the CEO chair across four countries navigating global crises, technology disruption, complex mergers, and carve outs — now in your corner.
A career built across
Juergen Rochert · Detroit
About
25+ years as a global executive. Four countries. Turnarounds, scale-ups, and a CEO through the toughest stretch many leaders have ever faced.
I spent two decades leading Mercedes-Benz and Daimler Truck Financial Services businesses across Mexico, Canada, the United States, and Australia/New Zealand. I have taken over struggling operations and brought them back. I have scaled businesses through global crises, technology disruption, complex mergers, and successful carve outs. As CEO of Mercedes-Benz Financial Services Australia/New Zealand, I led the company to record profitability through the COVID lockdowns.
What I do now, I do because the conversation a CEO most needs is the one they almost never get. Coaching, when it works, is that conversation, structured rigorously and led by someone who has been where you are.
Engagements
Every engagement is custom. Built around the leader, the company, and the moment.
CEO is the hardest job in the world. Everyone is looking at you. I can be your trusted advisor and discreet sounding board, with only your best interest in mind. Together we will develop your roadmap, avoid the costly missteps we all have made, establish your authority as the leader and get your team to work together and excel.
Explore →Focused on getting you out of daily operations and working on the business versus in the business. Planning and accountability rhythms drive leadership alignment so you can focus on culture, strategy, and stakeholder management.
Explore →Process
A direct conversation. We establish fit, scope, and whether the work I do is the work you actually need.
A written engagement plan — objectives, cadence, success criteria. Reviewed and revised together before we begin.
Always prepared, always documented. The most important conversation on your calendar.
Unlimited, adhoc check-ins for the moments that don’t wait for Tuesday. A real working relationship, not a calendared one.
Begin
We’ll talk about what you’re navigating and whether the work I do is the work you actually need. If it isn’t, I will help you find the right coach.
Email me at juergen@jrocadvisory.com to schedule discovery call